While at Whole Foods, I compared the organic apples with the conventional apples. They looked the same and may have tasted the same. Of course, the organics cost about 30% more. But really, other than price, the only thing that distinguished these apples was the display sign that said ‘organic’ …
Organic everything – way beyond apples
As we finished up our discussion on organic foods and clean label, we will discussed reasons why so many consumers are willing to pay a premium for these foods. One of the main reasons is that organic foods are thought by consumers to be healthier than conventional foods. We will …
The appeal of an ethical label
In class, we will discuss ethical labels on foods (organic and other labels), and this is even part of your assignment for the week. The presumption is that these labels make a difference to consumers. In other words, all things being equal (e.g., quality, price), would a consumer choose a …