The product I found is called a David bar. It is a newly released protein bar that is very sought after due to its high protein-to-calorie ratio. The average protein bar has 20g of protein and is 200 calories, While this one has only 150 calories and 28g of protein. To help them achieve lower calories, they used a fat replacement called EPG. This genetically modified/bioengineered fat can’t be digested, giving it no calories.
It is required to state that this food contains a bioengineered food ingredient. It does include this label but it is hidden in black text on the nutrition section so it is hard to pick out. This does its job of telling the consumer that it has bioengineered food ingredients. However, it does not do it well. It is hard to find and most people would not find it unless they were looking.
Comments
Hi Elijah, in my experience the bioengineered foods that I have found also have hidden the claim in some small crevasse in a hard to find spot. I personally think this is very tricky and not truthful.
This new protein bar seems like an interesting product. Would it affect the taste of the protein bar differently than normal fat would?
This is very interesting. I wonder what the health effects are of the indigestible fat. I think consumers should be aware of the food ingredients that are being used to create this low calorie and high protein option. I don’t think this product does a good job of conveying this ingredient to consumers. A buyer may think that this is a healthy option with nutrients, but not realize that it is extremely low calorie because of the EPG.
This would be a very cool product for athletes especially wrestlers. However as an athlete I would want to know in big lettering what I’m putting into my body before I eat it.